Are You Using MailChimp to Market Your Small Business?

Last month, I talked about 9 Tools Small Business Owners Love and MailChimp was on this list.

I recommend this email marketing software because it is a free service that can help you build your subscriber lists.

MailChimp helps build a list of leads and keeps small businesses in touch with potential and current clients. It is one of the most cost effective email software programs available. Other features include:

  • Subscriber profiles: Click on the subscribers name to see such information as name, email address, location, time zone and more. You can create groups and organize your subscribers.
  • Reporting:  The Reports tab will show you the click rate, open rate and see what campaigns are successful to your subscribers. A campaign is the email message that you designed and sent to your subscribers.
    • Open Rate:  On your report, you will see a percentage called open rate. This percentage rate shows how many successfully delivered campaigns subscribers opened.
    • Click Rate: Also on your report, you will see a percentage called click rate. This percentage rate represents how many successfully delivered campaigns was clicked on least once by a subscriber.
  • Templates: MailChimp offers predesigned and drag and drop layout templates for your campaigns. If you prefer to create your own custom layout template that is available as well in HTML.

Do you want a VA who works with MailChimp? Email me at to schedule a free consultation.

Why Are You Not Using Google Analytics?

To expand on my blog from last month called 9 Tools Small Business Owners Love. I am going to give more details about Google Analytics.

When you sign up for the free version of Google Analytics (GA) and register your website’s url, GA provides you with valuable information about your website traffic. The reports available via GA show:

  • website statistics, regarding new and return visitors, along with how visitors got to your website.
  • visitors from all search engines, social networks, direct visits and referring sites.
  • how long these visitors were on your pages and where they are geographically located.

Once you review your report, you can tweak your marketing and your Search Engine Optimization (SEO) words to attract not only more visitors, but also to attract your ideal target market visitors to your website.

Google Analytics also offers a premium version for a fee.

Do you want a Virtual Assistant (VA) who works with Google Analytics? Email me at contact me to schedule a free consultation.

9 Tools Small Business Owners Love

As small business owners, we want to be efficient, cost effective and organized. Below are some tools that help achieve those goals:

  1. Google Analytics 

You can run reports on your website statistics, like new visitors, return visitor, how my visitor got there, including which keywords is important. From this information, you can tweak your marketing or your SEO words to attract more visitors, and more importantly, attract your target market. Another reason to love Google Analytics is that it is FREE!

  1. MailChimp

A recent study found that email marketing is one of the most effective marketing activities used by small businesses. It helps build a list of leads and keeps small businesses in touch with potential and current clients.  Using an email software program is the easiest and most productive way to implement this marketing strategy. In addition, MailChimp is one of the most cost effective email software programs available. This tool has a free option, and the upgrades to the paid version are very inexpensive, starting at only $10 per month.

  1. Freshbooks

When just starting your business, most business owners will try to do their own invoicing, which is anything but fun and definitely isn’t easy or productive. Use Freshbooks to save time and provide a professional invoice to clients. Freshbooks offers a FREE version of their program.

  1. Carbonite

Okay, not everything can be free. Even though Carbonite costs, the yearly fee is well worth it. This tool will automatically back up your files to the cloud.  If something happens to your computer, you can access your files from anywhere.  Carbonite will cost you about $60 annually.

  1. Jing

Jing is a tool that I just found out about; I was a Snag It user. I really like Jing I used it to explain one of the steps in my blog How To Add a Page to Your WordPress Site in 6 Easy Steps, when one of my co-mastermind participants had a question about a step. I did a video with audio in Jing to show her step by step, to answer her question and fix her website. The video is only 5 minutes but it was enough time for me. This tool is also FREE!

  1. Skype

Skype allows you to have video and voice calls with anyone else on Skype. Your free membership also allows you to instant message and file share with other Skype members. Therefore, even if you do not have a video camera you can still take advantage of Skype. As I mentioned, this is free.

  1. Hootsuite

If you are a person who is not interested in logging into each social media site to do your postings, then Hootsuite is for you. It lets you type the posting once and pick the social media outlets you would like to post to. Hootsuite tells you how many characters you are at with each social media outlet. Hootsuite has a message scheduling feature, so you can save time and schedule your posts for the future. Schedule it and forget it. This tool is FREE.

  1. Evernote

Evernote is my digital brain and I cannot live without it now. You can reference my blog from last month, 3 Key Benefits of Evernote to Small Business Owners, regarding the many benefits of Evernote. This is also a FREE tool.

  1. Dropbox

Upload your files to the cloud via Dropbox, instead of emailing them to your clients. The files will not be lost and will be accessible from anywhere and free up your space in your email. The basic features of Dropbox are FREE and include 2GB storage.

I hope that you will love these tools and use them as much as I do.

Do you want a VA who works with these tools? Email me at contact me to schedule a free consultation.

3 Key Benefits Of Evernote to Small Business Owners

Last month I went to a local networking meeting about Evernote. I had heard of Evernote from several Virtual Assistants and on forums, but I did not know much about it.  Boy, am I glad I went to the live presentation. Evernote has become my “digital brain.” I can add all those items that I have to remember or want to remember or want to reference later.  It’s out of my head, and it’s not on a sticky note or hardcopy paper somewhere that I might run across sometime later in my life.

So what is Evernote? It is a virtual notebook with notes, or like a filing cabinet with all your files.

Evernote has many benefits. I use my Evernote for:

  1. Free; when you are a new small business owner, you want to find great tools that are free or of little cost. This is one tool that everyone can benefit in using.
  2. URLs; ever bookmark a URL in your browser and then you never can find it when you need it? Or you saved it on your tablet and not on your laptop? Exactly why I use Evernote.
  3. Client files; I have a notebook for each client with all their information, which I can then search on.  Tags can be added to your notes to make your search results even easier.

On the personal side, I use Evernote to keep lists as well such as:

  • Shopping
  • Birthday
  • Bucket
  • Christmas
  • Wish

Want a VA who is organized? Contact me to schedule a free consultation.


How To Add a Page to Your WordPress Site in 6 Easy Steps

While in one of my virtual assistant mastermind meetings, a co-participant needed to add pages to her WordPress website. I provided her with a step-by-step guide with screenshots. I hope you find this downloadable guide beneficial to add pages to your site as well! If you’d prefer to turn this task over to an experienced virtual assistant, contact me today.