As small business owners, we want to be efficient, cost effective and organized. Below are some tools that help achieve those goals:
- Google Analytics
You can run reports on your website statistics, like new visitors, return visitor, how my visitor got there, including which keywords is important. From this information, you can tweak your marketing or your SEO words to attract more visitors, and more importantly, attract your target market. Another reason to love Google Analytics is that it is FREE!
A recent study found that email marketing is one of the most effective marketing activities used by small businesses. It helps build a list of leads and keeps small businesses in touch with potential and current clients. Using an email software program is the easiest and most productive way to implement this marketing strategy. In addition, MailChimp is one of the most cost effective email software programs available. This tool has a free option, and the upgrades to the paid version are very inexpensive, starting at only $10 per month.
When just starting your business, most business owners will try to do their own invoicing, which is anything but fun and definitely isn’t easy or productive. Use Freshbooks to save time and provide a professional invoice to clients. Freshbooks offers a FREE version of their program.
Okay, not everything can be free. Even though Carbonite costs, the yearly fee is well worth it. This tool will automatically back up your files to the cloud. If something happens to your computer, you can access your files from anywhere. Carbonite will cost you about $60 annually.
Jing is a tool that I just found out about; I was a Snag It user. I really like Jing I used it to explain one of the steps in my blog How To Add a Page to Your WordPress Site in 6 Easy Steps, when one of my co-mastermind participants had a question about a step. I did a video with audio in Jing to show her step by step, to answer her question and fix her website. The video is only 5 minutes but it was enough time for me. This tool is also FREE!
Skype allows you to have video and voice calls with anyone else on Skype. Your free membership also allows you to instant message and file share with other Skype members. Therefore, even if you do not have a video camera you can still take advantage of Skype. As I mentioned, this is free.
If you are a person who is not interested in logging into each social media site to do your postings, then Hootsuite is for you. It lets you type the posting once and pick the social media outlets you would like to post to. Hootsuite tells you how many characters you are at with each social media outlet. Hootsuite has a message scheduling feature, so you can save time and schedule your posts for the future. Schedule it and forget it. This tool is FREE.
Evernote is my digital brain and I cannot live without it now. You can reference my blog from last month, 3 Key Benefits of Evernote to Small Business Owners, regarding the many benefits of Evernote. This is also a FREE tool.
Upload your files to the cloud via Dropbox, instead of emailing them to your clients. The files will not be lost and will be accessible from anywhere and free up your space in your email. The basic features of Dropbox are FREE and include 2GB storage.
I hope that you will love these tools and use them as much as I do.
Do you want a VA who works with these tools? Email me at contact me to schedule a free consultation.